The tourism and cultural sectors are undergoing rapid transformation. Digitalization, sustainability goals, changing traveler expectations, and evolving labour market needs are reshaping the skills required across the industry. In this changing environment, both employees and businesses need reliable, data-driven tools to adapt and plan ahead.
In this context, our spin-off Project Skillscapes, has created a digital ecosystem entitled “Tourism 2030”, combining artificial intelligence, labour market analytics, and geospatial technologies to support employees, employers, policymakers, and researchers who are involved into tourism.
The toolkit includes several digital applications designed to improve career guidance, workforce planning, and evidence-based decision-making.
One of the most important components of Skillscapes is the Career Guidance App for Employees, a digital platform designed to help workers navigate an increasingly dynamic labour market. The application acts as a personalized career advisor, helping users better understand how their experience, education, and skills align with current market demand. According to the project, the app will support users in making career decisions “based on knowledge rather than chance.”
The platform allows users to:
The application is particularly relevant for tourism professionals whose roles are changing due to digital and green transitions. As occupations evolve, workers increasingly need tools that help them anticipate future trends rather than simply react to them.
Skillscapes also addresses the needs of employers, institutions, and regional stakeholders through the Information Application for Businesses and Relevant Stakeholders.
This platform is designed to provide businesses and organizations with actionable labor market intelligence. Through a secure digital environment, users will be able to monitor workforce trends and make more informed strategic decisions.
The application helps organizations to:
Using cognitive databases and geospatial analytics, the system aims to strengthen workforce planning, business resilience, and regional cohesion within the tourism and cultural sectors.
Tourism employment is increasingly shaped by automation, sustainability requirements, digital platforms, and changing consumer behavior. Traditional approaches to career planning and workforce management are often too static to keep pace with these developments.
Through its tools (including the Skillscapes Observatory mentioned in our previous blog post), Skillscapes project introduces a more adaptive model by combining:
The project also promotes open innovation through APIs, WebGIS, interactive systems, and reusable datasets that can support future research and digital applications.
You can learn more about the Skillscapes project at https://skillscapesproject.eu and follow the project’s pages on Facebook, LinkedIn and Youtube.
The Skillscapes project is being implemented as part of the National Recovery and Resilience Plan “Greece 2.0”, funded by the European Union – NextGenerationEU.